The Underwear Upgrade: Why 2026 Is the Year You Stop Settling | Men’s Underwear Trends 2026

Classic for a reason. Our nude briefs prove that when fit and construction are done right, subtle can still make a statement.

Neutral underwear will always be classic—and it remains one of my personal favorites. Our nude briefs are a perfect example: clean, intentional, and designed to impress without trying too hard. They’re proof that when fit and construction are done right, subtle can still feel powerful.

Every January comes with the same promise: reset, reflect on the previous year, and think about what we wear, how we feel, and what we’re willing to leave behind. In 2025, that reset starts underneath.

Underwear is no longer an afterthought. It’s foundational. It’s the first layer of confidence, the difference between getting dressed and feeling put together. This year, men are starting to not sette for underwear that doesn’t fit right, doesn’t feel good, or doesn’t reflect who they are.

The underwear upgrade isn’t about excess. It’s about intention.

Bold color isn’t about standing out—it’s about showing up. In 2026, confidence starts underneath.

Bold Color Is the New Standard

As we head into 2026, men’s underwear trends 2026 one thing is clear: bold color is no longer optional. For years, men were told that underwear should disappear—black, grey, white, repeat. But the culture has shifted. In 2025, color isn’t a risk; it’s a signal.

Bold tones—deep purples, confident oranges, saturated blues, camo and mesh—are leading the way. Not because they shout, but because they feel honest. Color is expression. It’s confidence you don’t have to explain.

Much like modern menswear, underwear is becoming personal again. What you wear underneath isn’t about blending in-- even if no one else sees it.

Men are gravitating toward underwear that reflects personality—rich purples, confident oranges, strong blues, camo patterns, and mesh textures that feel expressive and unapologetic. Color isn’t about being loud for the sake of it; it’s about confidence. When what you’re wearing underneath changes how you carry yourself.

Underwear is no longer meant to disappear as it becomes part of personal style. Whether you reach for a perfectly executed nude brief or a bold statement color, the right choice feels empowering, playful, and undeniably sexy—and that energy carries into everything that comes next.

Jockstraps Aren’t a Trend — They’re a Staple

Once confined to locker rooms and late-night looks, the jockstrap has officially earned its place in everyday wear. Today’s jock isn’t a costume. It’s engineered—supportive, breathable, and designed with intention. The appeal isn’t just visual; it’s functional. Lift where you want it. Freedom where you need it. There's something about wearing one that feels empowering, especially with ours.

As athletic and fetish aesthetics continue to influence mainstream fashion, the jockstrap sits right at the intersection of confident and practical for everyday wear.

Comfort Is the Baseline, Not the Bonus (men’s underwear trends 2026)

The biggest shift driving the underwear upgrade is simple: men expect more.

In 2025, uncomfortable underwear doesn’t get a pass. Scratchy fabrics, poor support, rolling waistbands, and awkward fits are no longer acceptable—especially when underwear is worn all day, every day. Comfort isn’t a luxury; it’s the baseline.

Modern underwear shouldn't ask you to choose between comfort and confidence. In 2026 Men want pieces that move with them—soft fabrics, thoughtful construction, and fits that work on real bodies, not just on models. At KNucks we believe that Waistbands shouldn’t dig and support should feel natural, not restrictive. Good underwear disappears when you’re wearing it—but shows up where it counts.

New Year, New Knucks: What’s Coming in 2025

At Knucks, every design decision starts with listening—to our community, our customers, and the bodies actually wearing our gear.

This year, we’re doubling down on what’s resonating: bold color stories, more inclusive styles for trans and all genders, and versatile styles that work across everyday life, nights out, intimate moments, and everything in between. We’re continuing to evolve our jockstraps, briefs, and trunks with the same focus on comfort, durability, and confidence—without losing the edge that makes them feel special.

We don’t follow trends blindly. We refine what works, and we build with purpose.

The Real Upgrade Starts Underneath

Underwear sets the tone. It’s the first thing you put on and the last thing you should have to worry about. The upgrade isn’t about having more. It’s about choosing better. When it fits right, feels good, and looks the way you want it to, everything just moves differently.

Let's make 2026 is the year men stop settling—for uncomfortable fits, boring designs, and underwear that doesn’t show up for them. The upgrade isn’t about having more pairs. It’s about having better ones.

Confidence starts underneath—and once you feel the difference, there’s no going back.