Behind the name

Philosophy 

KNucks by definition is a fist bump often used in place of a handshake that guys give other guys often without realizing it many times a day.  Sometimes it's done silently and other times you might say give me some knucks bro before fists are exchanged.  Whether you give a bump to a friend, co-worker, teammate, gym buddy, or the guy who makes your deli sandwich, it represents male camaraderie.  

 

Some brands tackle serious issues such as racial injustice or gender equality. KNucks is about promoting positivity among other males. I wanted the name to be something that inspires, relates and uplifts men's spirits.         

 

Our Mission Statement

To raise awareness of men's hygiene and set the new standard for personal care.