Behind the name

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KNucks by definition is a fist bump used often between guys in place of a handshake without realizing it .We want our brand to represent that positive feeling in your day.  Our slogan “feel better naked” embodies our commitment to helping males feel more confident and comfortable in their own skin.

Many guys today have insecurities, especially in the younger generation regardless of their pronouns. If you are a male, it is ok to be yourself whether that’s masculine or feminine. True masculinity is defined by strength of character.  


KNucks is about promoting positivity among other males. I wanted the name to be something that inspires, relates and uplifts men's spirits.         


Our Mission Statement

To promote positivity, better hygiene, and improve self-confidence among young men.