NEW ARRIVALS
Comfort, Style, and function designed with a purpose.
Pamper yourself with our premium underwear featuring self-adjusting cords.
The first sneaker-inspired underwear and hybrid stick deodorant. Our products are made for all body types and everyday use from high-quality materials.
Inspiration. Culture
Celebrating masculinity and confidence
Designed in the USA
What is KNucks?
We are a men's brand owned and operated by members of the LGBTQ+ community, with a focus on delivering high-quality jocks, briefs, trunks, and boxers, designed to suit all body types. Our unique styles are carefully crafted to inspire confidence and empowerment in every man, and we are committed to inclusivity, ensuring our products cater to the diverse needs of all, including transmen. At KNucks, our mission is to make products so the everyday man feels attractive and our underwear is known for its exceptional comfort and breathability. We pay close attention to the finer details because, for us, it's all about the little things that make a big difference.
Our design philosophy is not only about mimicking the style and comfort of your favorite athletic sneakers but also about reimagining traditional underwear in innovative ways. In addition to underwear, we are excited to introduce BearSlut clothing gear and exceptional Body Care products. Our hybrid deodorant stick is formulated to be on the drier side, using natural ingredients, and is safe to apply anywhere on the body. While our niche products were developed keeping male needs in mind, they are also welcome to be enjoyed by individuals of all genders, promoting inclusivity and comfort for everyone.
THE JOURNEY TO DEVELOP A NEW TYPE OF
MEN'S UNDERWEAR AND DEODORANT.
WHAT PEOPLE SAY
Bassel Bashjawish - MMA trainer at UFC Gym
The KNucks spray is amazing!! I’ve been doing Jiu-jitsu for 3 years and every time after training I’m sweating all over! Since I’ve met Nick at the UFC Gym in Mahopac he told me all about the spray and even let me use a sample. It’s by far the best spray to stop sweaty balls
D Dot, Former Athlete
It works! I'm an ex-athlete who stays active at least 5 times a week. I tried the Knucks body spray during my
weight training sessions and sure enough it kept my "under carriage" dry. If you are someone who is active and
simply looking for a product that works and smells good then this is it. This is my first review on a product but
it worked so well I felt the need to share.
Christian Sparacino, College Athlete
If there's one thing men love it's convenience and comfort, KNucks' refresher spray is exactly that. As a college
lacrosse player, one of the grossest experiences is putting on wet gloves after a rainy day. I constantly use this
spray on my gloves and pads after practices/games and the next day they always feel brand new and don't
leave my hands smelling awful (which would've seemed unfathomable throughout my lacrosse and hockev
career before this spray). The spray really does it all. A deodorant, "undercarriage" refresher, and a fix for
smelly, damp equipment... it's something I didn't realize I needed until I actually tried it (and loved it)!